Bill Luck
Bill Luck, a Southern California native, developed a passion for boating in the early 1960s during family trips to the Colorado River aboard a classic wooden Chris-Craft. His youth was shaped by water skiing adventures and countless hours on the water, fueling a lifelong connection to boats. Over the years, Bill has embraced every aspect of the boating lifestyle, from sportfishing and sailing to cruising. Most recently, he captained a powercat charter in the British Virgin Islands with his wife, Shawna, and close friends.
In addition to his love for boating, Bill has a parallel passion for motorcycling that launched his career in sales and led to a successful entrepreneurial venture through 2008. A seasoned competitor, he has participated in iconic events like the Baja 1000 and continues to enjoy exploring both on- and off-road trails.
With over 11 years of experience selling new and brokered yachts in San Diego, Bill is highly respected in the local marine industry. His expertise includes matching clients with the perfect boat, marina, and supporting services to ensure a seamless ownership experience. Known for his commitment to client success, Bill has traveled across the country to locate dream powerboats and manages every detail of the buying process, from negotiation and surveys to transportation and closing.
Bill’s greatest satisfaction comes from the enduring relationships he has built, whether through referrals, online connections, or walk-in clients. His dedication to exceptional service and his deep knowledge of the boating lifestyle make him an integral part of the W S Yacht Brokers team in San Diego.
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